Weird? Or just non-linear?
I used to work in marketing for a bedding company and our challenge was to invent a new bed. That's like reinventing the wheel you might say. Well, it kind of was. In order to get some creative help, we went and found Hans Zaugg who used to run a design school in Switzerland. Zaugg has been involved in products and brands such as Swatch, Artemide, Ikea... When I first met this guy, my job was to translate, as he only spoke German (well, Schwitzerdeutsch - Swiss German actually). In the beginnin [...]