Weird? Or just non-linear?

2022-04-30T19:40:07+02:00June 11th, 2021|

I used to work in marketing for a bedding company and our challenge was to invent a new bed. That's like reinventing the wheel you might say. Well, it kind of was. In order to get some creative help, we went and found Hans Zaugg who used to run a design school in Switzerland. Zaugg has been involved in products and brands such as Swatch, Artemide, Ikea... When I first met this guy, my job was to translate, as he only spoke German (well, Schwitzerdeutsch - Swiss German actually). In the beginnin [...]

What matters now

2022-06-01T11:10:16+02:00April 17th, 2020|

Seth Godin, Purple Cow guru named 'America's greatest Marketer' (by American Way magazine), writes a very atypical blog. He writes a post almost every day. And from reading them you can just see him biking to work every morning (I don't know him well enough to know whether he does this or not but he seems that kind of guy to me) thinking about something someone said last night, or about the funny kid he sees in the street or the ad he saw on tv last night. Sometimes his posts are just that, tho [...]

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